{"id":9803,"date":"2023-11-06T18:16:48","date_gmt":"2023-11-06T18:16:48","guid":{"rendered":"https:\/\/boldizart.com\/?post_type=portfolio&#038;p=9803"},"modified":"2026-02-05T10:56:54","modified_gmt":"2026-02-05T10:56:54","slug":"promotional-website-for-second-hand-my-colors","status":"publish","type":"portfolio","link":"https:\/\/mail.boldizart.com\/en\/portfolio\/promotional-website-for-second-hand-my-colors\/","title":{"rendered":"Promotional website for second hand My Colors"},"content":{"rendered":"    \n    <section class=\"section hero-section block  bg-default with-highlights  d-flex align-items-center\" id=\"\">\n        <div class=\"container\">\n                        <div class=\"row pb-4\">\n                                    <div class=\"col-lg-6 d-none d-lg-flex justify-content-center align-items-center main-image-container\">\n                        <div class=\"image-wrapper animated right-to-left ps-lg-4\">\n                            <link rel=preload href=\"https:\/\/mail.boldizart.com\/wp-content\/uploads\/2023\/05\/adult-bags-background-beauty-buy_1303-1882.jpg\" as=\"image\">\n                            <img decoding=\"async\" width=\"1380\" height=\"920\" src=\"https:\/\/mail.boldizart.com\/wp-content\/uploads\/2023\/05\/adult-bags-background-beauty-buy_1303-1882.jpg\" class=\"hero-image no-lazy skip-lazy\" alt=\"Promotivni web sajt za second hand My Colors\" fetchpriority=\"high\" srcset=\"https:\/\/mail.boldizart.com\/wp-content\/uploads\/2023\/05\/adult-bags-background-beauty-buy_1303-1882.jpg 1380w, https:\/\/mail.boldizart.com\/wp-content\/uploads\/2023\/05\/adult-bags-background-beauty-buy_1303-1882-720x480.jpg 720w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" title=\"\">                        <\/div>\n                    <\/div>\n                <div class=\"col-lg-6 order-last order-lg-first d-flex align-items-center\">\n                                    <div class=\"text-content animated left-to-right\">\n                                                    <h1 class=\"h1\">Promotional website for second hand My Colors<\/h1>\n                                                                            <div class=\"post-details d-flex align-items-center\">\n                                <div class=\"detail post-categories m-0\"><a href=\"https:\/\/mail.boldizart.com\/en\/projects\/classic\/\" rel=\"project\" title=\"Classic\">Classic<\/a> <a href=\"https:\/\/mail.boldizart.com\/en\/projects\/turnkey\/\" rel=\"project\" title=\"Turnkey\">Turnkey<\/a> <\/div>\n                                <div class=\"separator px-2\">|<\/div>\n                                <div class=\"detail post-date\"><i class=\"fa-regular fa-hourglass\"><\/i> 6. November<\/div>\n                                                            <\/div>\n                                                                            <div class=\"text\"><p>This type of store is becoming increasingly popular in Serbia and world, as it allows customers to purchase high-quality clothing at affordable prices.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <div class=\"row hero-highlights pt-4 animated bottom-to-top\">\n                                            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n                            <div class=\"highlight\">\n                                                                    <b class=\"label\">Primary goal                                                                    <\/b>\n                                                                                                    <div class=\"text\">Fast loading and easy access to the monthly discount calendar<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n                            <div class=\"highlight\">\n                                                                    <b class=\"label\">Result                                                                    <\/b>\n                                                                                                    <div class=\"text\">A fast and clear website that meets the client&#8217;s requirements and the needs of customers.<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n                            <div class=\"highlight\">\n                                                                    <b class=\"label\">Approximate price                                                                    <\/b>\n                                                                                                    <div class=\"text\">The price of such a project ranges from 300 to 450 euros, depending on the complexity.<\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            \n        <\/div>\n    <\/section>\n\n\n    \n    <section class=\"section image-section block  bg-light\" id=\"\">\n        <div class=\"container\">\n            <div class=\"row\">\n                                                <div class=\"col-lg-6 pb-4 pb-lg-0 animated left-to-right d-flex justify-content-center align-items-center main-image-container\">\n                        <div class=\"image-wrapper pe-lg-4\">\n                            <img decoding=\"async\" width=\"506\" height=\"397\" src=\"https:\/\/mail.boldizart.com\/wp-content\/uploads\/2023\/05\/My-Colors-Naredni-koraci.png\" class=\"image\" alt=\"My Colors - Naredni koraci\" title=\"\">                        <\/div>\n                    <\/div>\n                    <div class=\"col-lg-6 d-flex align-items-center\">\n                                    <div class=\"text-content animated right-to-left\">\n                                                    <h2 class=\"h2\">Purpose of the website and initial requirements<\/h2>\n                                                                            <div class=\"text\"><p>The purpose of this website was to make it load quickly and allow customers to view the calendar of discounts in their store, their working hours, and easily access their social networks in as few steps as possible.<\/p>\n<\/div>\n                                                                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n    \n    <section class=\"section image-section block  bg-default\" id=\"\">\n        <div class=\"container\">\n            <div class=\"row\">\n                                                <div class=\"col-lg-6 pb-4 pb-lg-0 animated order-lg-last right-to-left d-flex justify-content-center align-items-center main-image-container\">\n                        <div class=\"image-wrapper ps-lg-4\">\n                            <img decoding=\"async\" width=\"471\" height=\"396\" src=\"https:\/\/mail.boldizart.com\/wp-content\/uploads\/2023\/05\/My-Colors-Najveci-izazovi.png\" class=\"image\" alt=\"My Colors- Najve\u0107i izazovi\" title=\"\">                        <\/div>\n                    <\/div>\n                    <div class=\"col-lg-6 d-flex align-items-center\">\n                                    <div class=\"text-content animated left-to-right\">\n                                                    <h2 class=\"h2\">Biggest challenges<\/h2>\n                                                                            <div class=\"text\"><ol>\n<li data-sourcepos=\"25:1-25:81\">To create a website that doesn&#8217;t look like every other website in the category.<\/li>\n<li data-sourcepos=\"26:1-26:97\">To design an interface that helps users access the information they need as easily as possible.<\/li>\n<li data-sourcepos=\"27:1-27:95\">To explain the essence of the website to potential customers with as little text as possible.<\/li>\n<li data-sourcepos=\"28:1-29:0\">To create a professional look in line with the company&#8217;s branding.<\/li>\n<\/ol>\n<\/div>\n                                                                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n    \n    <section class=\"section casestudy-section block  bg-light\" id=\"\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-8 offset-lg-2 animated top-to-bottom\">\n                                            <h2 class=\"h2 d-block text-center\">What was done<\/h2>\n                                                                <div class=\"text pb-5\"><p>Our team took on the task of creating a website that would be better than most of the competing websites in this industry.<\/p>\n<\/div>\n                                    <\/div>\n            <\/div>\n            <div class=\"row g-4\">\n                                                    <div class=\"col-md-6 col-xl-4\">\n                        <div class=\"item animated bottom-to-top\">\n                                                            <h3 class=\"h4 mt-0\">SEO content analysis and optimization<\/h3>\n                                                                                        <div class=\"text\"><p>A detailed analysis of the keywords that the target audience searches for most often was carried out, and the content was adapted to better match those queries.<\/p>\n<\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"col-md-6 col-xl-4\">\n                        <div class=\"item animated bottom-to-top\">\n                                                            <h3 class=\"h4 mt-0\">Google Ads setup<\/h3>\n                                                                                        <div class=\"text\"><p>Since there is a lot of competition in this business,\u00a0we introduced Google Ads to ensure that the website is among the first results for certain keywords.<\/p>\n<\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"col-md-6 col-xl-4\">\n                        <div class=\"item animated bottom-to-top\">\n                                                            <h3 class=\"h4 mt-0\">Image gallery<\/h3>\n                                                                                        <div class=\"text\"><p>To explain to customers what the company does and how it works as quickly and easily as possible,\u00a0we suggested creating an image gallery.<\/p>\n<\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"col-md-6 col-xl-4\">\n                        <div class=\"item animated bottom-to-top\">\n                                                            <h3 class=\"h4 mt-0\">Unique design<\/h3>\n                                                                                        <div class=\"text\"><p>Based on the client&#8217;s requirements, our team created a website design that is in line with the company&#8217;s branding.<\/p>\n<\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"col-md-6 col-xl-4\">\n                        <div class=\"item animated bottom-to-top\">\n                                                            <h3 class=\"h4 mt-0\">Loading speed optimization<\/h3>\n                                                                                        <div class=\"text\"><p>To make the website load faster, we optimized the images, web fonts, and image gallery. We also implemented content caching.<\/p>\n<\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n        <section class=\"section features-section block  bg-default with-btn\" id=\"\" style=\"\">\n        <div class=\"container\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"text-center col-lg-8 offset-lg-2 animated top-to-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"h2 d-block\">Results<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n            <div class=\"row pt-4 g-4 d-flex justify-content-center\">\n                                                                                    <div class=\" col-lg-6 col-xl-4 animated bottom-to-top\">\n                            <div class=\"feature \">\n                                <div class=\"feature-header pb-3 \">\n                                                                                                                        <div class=\"icon-container highlighted d-flex justify-content-center align-items-center\">\n                                                <i class=\"icon fa fa-line-chart\"><\/i>\n                                            <\/div>\n                                                                                                                                                        <h3 class=\"title h4\">Optimized website<\/h3>\n                                                                    <\/div>\n                                                                    <div class=\"text\"><p>My Colors now has a fast, optimized, and technically SEO-ready website that meets all of their needs.<\/p>\n<\/div>\n                                                                                            <\/div>\n                        <\/div>\n                                                                    <div class=\" col-lg-6 col-xl-4 animated bottom-to-top\">\n                            <div class=\"feature \">\n                                <div class=\"feature-header pb-3 \">\n                                                                                                                        <div class=\"icon-container highlighted d-flex justify-content-center align-items-center\">\n                                                <i class=\"icon fa fa-bolt\"><\/i>\n                                            <\/div>\n                                                                                                                                                        <h3 class=\"title h4\">Easily accessible to customers<\/h3>\n                                                                    <\/div>\n                                                                    <div class=\"text\"><p>The site is responsive, mobile-friendly, and easily accessible to all potential customers.<\/p>\n<\/div>\n                                                                                            <\/div>\n                        <\/div>\n                                                                    <div class=\" col-lg-6 col-xl-4 animated bottom-to-top\">\n                            <div class=\"feature \">\n                                <div class=\"feature-header pb-3 \">\n                                                                                                                        <div class=\"icon-container highlighted d-flex justify-content-center align-items-center\">\n                                                <i class=\"icon fa fa-star\"><\/i>\n                                            <\/div>\n                                                                                                                                                        <h3 class=\"title h4\">Different from the others<\/h3>\n                                                                    <\/div>\n                                                                    <div class=\"text\"><p>We created a unique and professional website that stands out in a sea of others made with Elementor, Divi, and other site builders.<\/p>\n<\/div>\n                                                                                            <\/div>\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    <\/section>\n\n\n    \n    <section class=\"section image-section block  bg-light\" id=\"\">\n        <div class=\"container\">\n            <div class=\"row\">\n                                                <div class=\"col-lg-6 pb-4 pb-lg-0 animated left-to-right d-flex justify-content-center align-items-center main-image-container\">\n                        <div class=\"image-wrapper pe-lg-4\">\n                            <img decoding=\"async\" width=\"507\" height=\"397\" src=\"https:\/\/mail.boldizart.com\/wp-content\/uploads\/2023\/05\/My-Colors-Cilj-platforme.png\" class=\"image\" alt=\"My Colors - Cilj platforme\" title=\"\">                        <\/div>\n                    <\/div>\n                    <div class=\"col-lg-6 d-flex align-items-center\">\n                                    <div class=\"text-content animated right-to-left\">\n                                                    <h2 class=\"h2\">Next steps<\/h2>\n                                                                            <div class=\"text\"><ol>\n<li data-sourcepos=\"19:1-19:130\"><strong>Monitoring site performance and analyzing visitors:<\/strong>\u00a0To identify potential problems or opportunities for further improvement.<\/li>\n<li data-sourcepos=\"20:1-20:109\"><strong>Development of new functionalities:<\/strong>\u00a0To further improve the user experience and meet the client&#8217;s needs.<\/li>\n<li data-sourcepos=\"21:1-21:87\"><strong>Continuous website maintenance:<\/strong>\u00a0To ensure stability,\u00a0security,\u00a0and optimal speed.<\/li>\n<li data-sourcepos=\"22:1-23:0\"><strong class=\"animating\">Implementation of marketing activities:<\/strong><span class=\"animating\"> To increase the visibility of the website and attract new users.<\/span><\/li>\n<\/ol>\n<\/div>\n                                                                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n        <div class=\"block-reusable \">\r\n                <section class=\"section cta-section block  bg-default\" id=\"\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-lg-8 offset-lg-2 text-content text-center\">\n                                            <h2 class=\"h2 text-center d-block animated top-to-bottom\">Do you have an idea that you want to realize and start your own business?<\/h2>\n                                                                <div class=\"text text-center animated top-to-bottom\"><p>Schedule a consultation to talk about your idea and see how we can make it happen.<\/p>\n<\/div>\n                                                                                    <div class=\"cta animated bottom-to-top\">\n                            <a href=\"https:\/\/boldizart.com\/en\/contact-information-of-web-design-agency\/\" target=\"\" class=\"button btn btn-primary\" rel=\"noopener\">Schedule a consultation<\/a>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"This type of store is becoming increasingly popular in Serbia and world, as it allows customers to purchase high-quality clothing at affordable 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