{"id":15749,"date":"2025-07-17T09:32:11","date_gmt":"2025-07-17T09:32:11","guid":{"rendered":"https:\/\/boldizart.com\/?p=15749"},"modified":"2026-02-04T11:33:31","modified_gmt":"2026-02-04T11:33:31","slug":"how-to-do-market-research-the-right-way","status":"publish","type":"post","link":"https:\/\/mail.boldizart.com\/en\/how-to-do-market-research-the-right-way\/","title":{"rendered":"How to Do Market Research (Without Wasting Time and Money)"},"content":{"rendered":"\n<p>One of the biggest questions, whether you\u2019re a first-time founder or a seasoned entrepreneur, is: <strong>\u201cHow to do market research the right way?\u201d<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In this guide, you\u2019ll learn how to conduct market research on your own and realistically assess whether your business idea has real potential, or if it\u2019s time to pivot to something more profitable.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of contents<\/h2><nav><ul><li class=\"\"><a href=\"#zasto-je-istrazivanje-trzista-najvazniji-korak-u-zivotu-svakog-startup-biznisa\">Why Market Research Is the Most Important Step for Any Startup<\/a><\/li><li class=\"\"><a href=\"#provera-da-li-biznis-ideja-postoji-pre-nego-sto-krenete-sa-istrazivanjem-trzista\">Has Your Business Idea Been Tried Before?<\/a><ul><li class=\"\"><a href=\"#ne-postoji-slicna-ideja-na-trzistu\">No Similar Product or Service Exists<\/a><\/li><li class=\"\"><a href=\"#postojala-slicna-ideja-medutim-firma-se-zatvorila\">A Similar Business Existed But Failed<\/a><\/li><li class=\"\"><a href=\"#postoji-firma-sa-slicnom-biznis-idejom-koja-i-dan-danas-radi\">A Similar Business Exists and Is Thriving<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#sta-je-problem-sa-tim-da-pitate-poznanike-i-rodbinu\">Why Asking Friends and Family Is the Worst Way to Validate an Idea<\/a><\/li><li class=\"\"><a href=\"#istrazivanje-potencijalnih-kupaca-na-teorijskom-nivou\">Researching Your Potential Customers (The Smart Way)<\/a><\/li><li class=\"\"><a href=\"#koga-slusati-a-koga-ne-kad-je-istrazivanje-trzista-u-pianju\">What Feedback Should You Listen To?<\/a><\/li><li class=\"\"><a href=\"#realno-istrazivanje-bez-realnog-proizvoda-ili-usluga\">Real Market Validation, Before You Even Launch<\/a><\/li><li class=\"\"><a href=\"#but-isnt-this-too-complicated\">But Isn\u2019t This Too Complicated?<\/a><\/li><li class=\"\"><a href=\"#tl-dr-market-research-in-a-nutshell\">How to Do Market Research in a Nutshell<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zasto-je-istrazivanje-trzista-najvazniji-korak-u-zivotu-svakog-startup-biznisa\">Why Market Research Is the Most Important Step for Any Startup<\/h2>\n\n\n\n<p>You probably already know the answer: market research is what helps you prove (or disprove) whether your idea is viable and profitable.<\/p>\n\n\n\n<p>No matter how innovative or exciting your idea is, if no one wants what you&#8217;re offering, there\u2019s no profit. And without profit, even the best idea won\u2019t keep your business alive. It\u2019s that simple.<\/p>\n\n\n\n<p>Still, many people fall into the trap of believing so deeply in their idea that they skip this step altogether. They dive in, invest all their time and money, and keep pushing until they run out of both.<\/p>\n\n\n\n<p>In most cases, a bit of market research upfront could\u2019ve saved them. <s>It\u2019s far better to find out early that your idea lacks demand than to burn out chasing something that was never going to work.<\/s><\/p>\n\n\n\n<p>You might even discover that the idea isn\u2019t bad, but the timing, format, or offer isn\u2019t quite right. That\u2019s good news: <strong>it means you can tweak and improve it before investing too much.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"740\" height=\"493\" src=\"https:\/\/boldizart.com\/wp-content\/uploads\/2024\/10\/Zasto-je-istrazivanje-trzista-najvazniji-korak-kod-pokretanja-svakog-startup-biznisa.jpg\" alt=\"Za\u0161to je istra\u017eivanje tr\u017ei\u0161ta najva\u017eniji korak kod pokretanja svakog startup biznisa?\" class=\"wp-image-14146\" title=\"\" srcset=\"https:\/\/mail.boldizart.com\/wp-content\/uploads\/2024\/10\/Zasto-je-istrazivanje-trzista-najvazniji-korak-kod-pokretanja-svakog-startup-biznisa.jpg 740w, https:\/\/mail.boldizart.com\/wp-content\/uploads\/2024\/10\/Zasto-je-istrazivanje-trzista-najvazniji-korak-kod-pokretanja-svakog-startup-biznisa-720x480.jpg 720w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Market research is the best investment you can make in your business.<\/figcaption><\/figure>\n\n\n\n<p class=\"d-none\">Malo detaljnije o tome kako istra\u017eivanje tr\u017ei\u0161ta smanjuje tro\u0161kove va\u0161e firme mo\u017eete pro\u010ditati na slede\u0107em linku: <a href=\"https:\/\/boldizart.com\/kako-istrazivanje-trzista-smanji-troskove-marketinga\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/boldizart.com\/kako-istrazivanje-trzista-smanji-troskove-marketinga\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"provera-da-li-biznis-ideja-postoji-pre-nego-sto-krenete-sa-istrazivanjem-trzista\">Has Your Business Idea Been Tried Before?<\/h2>\n\n\n\n<p>Before you even start your market research, there\u2019s a quick shortcut that often reveals a lot: <strong data-l-s=\"48481\">check if your idea already exists<\/strong><strong>, <\/strong><strong data-l-s=\"48481\">or if it used to exist.<\/strong><\/p>\n\n\n\n<p>Just type your business idea into Google. For example, if you want to create and sell a spinach and garlic sauce, search for \u201cspinach garlic sauce.\u201d Browse through the first 50 results.<\/p>\n\n\n\n<p>If nothing comes up, or if you only see recipes, try adjusting your search to something like \u201cgarlic sauce price\u201d or \u201cbuy spinach garlic sauce.\u201d<\/p>\n\n\n\n<p>You\u2019ll usually end up with one of three results:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The product\/service doesn\u2019t seem to exist<\/li>\n\n\n\n<li>A similar idea existed, but the business is now closed<\/li>\n\n\n\n<li>A similar business is currently operating<\/li>\n<\/ol>\n\n\n\n<p>Let\u2019s break down what to do in each case.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ne-postoji-slicna-ideja-na-trzistu\">No Similar Product or Service Exists<\/h3>\n\n\n\n<p>At first, this might seem like a positive development, but it could also be a warning sign. If no one is offering something like this, maybe that\u2019s because there\u2019s no demand.<\/p>\n\n\n\n<p>Your next step is to determine who your target audience might be and whether they need what you plan to offer. (We\u2019ll cover how to do that shortly.) You\u2019ll also want to analyze potential costs and production challenges.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"postojala-slicna-ideja-medutim-firma-se-zatvorila\">A Similar Business Existed But Failed<\/h3>\n\n\n\n<p>If a business with a similar idea once existed and no longer operates, that\u2019s a sign to proceed with caution.<\/p>\n\n\n\n<p>Find out why it failed. Was it poor management? A lack of demand? Too much competition? Something else?<\/p>\n\n\n\n<p>If you can pinpoint the mistakes, you might be able to build a better version\u2014or avoid the same pitfalls entirely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"postoji-firma-sa-slicnom-biznis-idejom-koja-i-dan-danas-radi\">A Similar Business Exists and Is Thriving<\/h3>\n\n\n\n<p>Great! That means there\u2019s demand. But it also means you have competition.<\/p>\n\n\n\n<p>This is your chance to analyze competitors. What are they doing well? Where are they weak? Can you offer better quality, lower prices, or something they\u2019re missing?<\/p>\n\n\n\n<p>Your job is to create a <strong>unique value proposition<\/strong>, something that makes you stand out. You might also consider targeting a different audience or location to carve out your own space in the market.<\/p>\n\n\n\n<p>Once you know which of the three situations your idea falls into, it\u2019s time for deeper research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sta-je-problem-sa-tim-da-pitate-poznanike-i-rodbinu\">Why Asking Friends and Family Is the Worst Way to Validate an Idea<\/h2>\n\n\n\n<p>Most new entrepreneurs begin by asking friends or family for their thoughts on their idea. Sounds logical, right? These are people who care about you, who want you to succeed.<\/p>\n\n\n\n<p>But that\u2019s exactly the problem.<\/p>\n\n\n\n<p>People close to you often won\u2019t be honest if they think their feedback will discourage you. They\u2019ll say it sounds great, even if it\u2019s not. And worse, they probably aren\u2019t your actual target market, so their opinion doesn\u2019t reflect what real customers might think.<\/p>\n\n\n\n<p><strong data-l-s=\"52872\">You don\u2019t need encouragement<\/strong><strong>, <\/strong><strong data-l-s=\"52872\">you need the truth.<\/strong><\/p>\n\n\n\n<p>You\u2019ll get far more honest and useful insights by talking to potential customers who don\u2019t know you personally and have no reason to sugarcoat their answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"istrazivanje-potencijalnih-kupaca-na-teorijskom-nivou\">Researching Your Potential Customers (The Smart Way)<\/h2>\n\n\n\n<p>Now that you\u2019re past the theory, it\u2019s time to gather real-world feedback from real people.<\/p>\n\n\n\n<p>The easiest way? <strong>Create a simple survey.<\/strong> Make it feel like a general research project, not a pitch. If people sense you\u2019re trying to sell them something, they\u2019ll either drop off or give biased answers.<\/p>\n\n\n\n<p>Ask about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How do they currently solve the problem you want to address<\/li>\n\n\n\n<li>Which products or services do they use<\/li>\n\n\n\n<li>How satisfied are they with those solutions<\/li>\n\n\n\n<li>What they\u2019d like to see improved<\/li>\n<\/ul>\n\n\n\n<p>Also include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Age range<\/li>\n\n\n\n<li>Gender<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>Anything else that helps you define your target group<\/li>\n<\/ul>\n\n\n\n<p>Use neutral, open-ended questions to avoid leading responses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1380\" height=\"758\" src=\"https:\/\/boldizart.com\/wp-content\/uploads\/2025\/07\/How-to-Do-Market-Research-Without-Wasting-Time-and-Money-Google-forms.jpg\" alt=\"How to Do Market Research (Without Wasting Time and Money)\" class=\"wp-image-15753\" title=\"\"><figcaption class=\"wp-element-caption\">We recommend using <a href=\"https:\/\/workspace.google.com\/products\/forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Forms<\/a>. It&#8217;s free, simple, and effective.<\/figcaption><\/figure>\n\n\n\n<p>Once your form is ready, share it on LinkedIn, Facebook groups, and anywhere your audience hangs out. Watch how people respond, then adjust the survey if needed to improve participation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"koga-slusati-a-koga-ne-kad-je-istrazivanje-trzista-u-pianju\">What Feedback Should You Listen To?<\/h2>\n\n\n\n<p>Let\u2019s say you ask about your garlic spinach sauce idea. One person says they\u2019d buy it\u2014but only if it didn\u2019t contain garlic.<br>Another says you should make a beetroot and turmeric version instead.<br>A third suggests an all-organic version with sweet potato.<\/p>\n\n\n\n<p>You start thinking, \u201cWhy not? I could offer all of these!\u201d<br>Before you know it, you\u2019ve got 12 different sauces and no real focus.<\/p>\n\n\n\n<p>Here\u2019s the problem: trying to please everyone leads to a chaotic product line, diluted messaging, and\u2014often\u2014failure.<\/p>\n\n\n\n<p>That doesn\u2019t mean you should ignore feedback. Just don\u2019t act on <strong>every single suggestion.<\/strong> Instead:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track which ideas come up repeatedly<\/li>\n\n\n\n<li>Group and analyze them<\/li>\n\n\n\n<li>Only act on patterns, not one-off opinions<\/li>\n<\/ul>\n\n\n\n<p>The best feedback comes from two groups:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>People who already use your product\/service and can spot real improvements<\/li>\n\n\n\n<li>Entrepreneurs who\u2019ve been where you are and succeeded<\/li>\n<\/ol>\n\n\n\n<p>Everyone else? Take their input with a grain of salt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"realno-istrazivanje-bez-realnog-proizvoda-ili-usluga\">Real Market Validation, Before You Even Launch<\/h2>\n\n\n\n<p>You\u2019ve done the research. You\u2019ve defined your target group. Now it\u2019s time to see if anyone will pay.<\/p>\n\n\n\n<p><strong>Because that\u2019s the ultimate proof.<\/strong><\/p>\n\n\n\n<p>The fastest and cheapest way to test your idea is with a <strong>landing page<\/strong>, a simple web page that explains your product or service and invites visitors to buy (or pre-order).<\/p>\n\n\n\n<p>There are two ways to do this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Let people pay (just be clear that it\u2019s a pre-order)<\/li>\n\n\n\n<li>Simulate a full checkout process, but stop right before payment with a message like:<br><em>\u201cThis product isn\u2019t available yet\u2014leave your email and we\u2019ll notify you when it is.\u201d<\/em><\/li>\n<\/ol>\n\n\n\n<p>Either way, you track how many people went through the process. That\u2019s your data. That\u2019s your answer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"but-isnt-this-too-complicated\">But Isn\u2019t This Too Complicated?<\/h2>\n\n\n\n<p><s>Honestly, no.<\/s><\/p>\n\n\n\n<p>This kind of test is way cheaper than building the entire business around a hunch. It gives you real-world proof that people are ready to pay\u2014or it tells you it\u2019s time to rethink.<\/p>\n\n\n\n<p>Either way, you win.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tl-dr-market-research-in-a-nutshell\">How to Do Market Research in a Nutshell<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Never skip market research, no matter how good your idea feels<\/li>\n\n\n\n<li>Friends and family are not your target market. Stop asking them<\/li>\n\n\n\n<li>Don\u2019t ask \u201cWould you buy this?\u201d, find ways to get honest, indirect answers<\/li>\n\n\n\n<li>Theory is useful, but not enough<\/li>\n\n\n\n<li>Don\u2019t chase every suggestion, look for patterns in feedback<\/li>\n\n\n\n<li>The only real proof is if people are willing to pay<\/li>\n\n\n\n<li>Trust market data, not your gut<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"One of the biggest questions, whether you\u2019re a first-time founder or a seasoned entrepreneur, is: \u201cHow to do market research the right way?\u201d In this guide, you\u2019ll learn how to conduct market research on your own and realistically assess whether your business idea has real potential, or if it\u2019s time to pivot to something more [&hellip;]","protected":false},"author":1,"featured_media":15752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[224,225],"tags":[],"class_list":["post-15749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","category-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/mail.boldizart.com\/en\/wp-json\/wp\/v2\/posts\/15749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mail.boldizart.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mail.boldizart.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mail.boldizart.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mail.boldizart.com\/en\/wp-json\/wp\/v2\/comments?post=15749"}],"version-history":[{"count":5,"href":"https:\/\/mail.boldizart.com\/en\/wp-json\/wp\/v2\/posts\/15749\/revisions"}],"predecessor-version":[{"id":17040,"href":"https:\/\/mail.boldizart.com\/en\/wp-json\/wp\/v2\/posts\/15749\/revisions\/17040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mail.boldizart.com\/en\/wp-json\/wp\/v2\/media\/15752"}],"wp:attachment":[{"href":"https:\/\/mail.boldizart.com\/en\/wp-json\/wp\/v2\/media?parent=15749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mail.boldizart.com\/en\/wp-json\/wp\/v2\/categories?post=15749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mail.boldizart.com\/en\/wp-json\/wp\/v2\/tags?post=15749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}