Website for a fitness studio

Website for a fitness studio


Website for a fitness studio Šmek, one of the most charismatic gyms in Novi Sad. When their old website was hacked and after we cleaned it of viruses, we took over maintenance.

Since the site was about 5 years old, it was high time to make a new site with a more modern look.

The main goal
To create a modern and attractive site that follows the gym’s style and meets all client requirements.
A modern site with an improved interface that allows users to access the necessary information in a few seconds.
Estimated price
The price of such a project ranges from 1600 – 1900 euros depending on the complexity of projects.
Šmek fitness centar - Cilj platforme

Website goal and initial requirements

The primary goal was to modernize the site with an improved user interface, as well as to get a much more professional look with the use of visuals.

Also, it was necessary to do the functionality of creating training and entering terms for each of them globally.

Šmek fitness centar - Najveći izazovi

The biggest challenges in creating a site for Šmek fitness

  1. Recreat the website design to be modern, but to remain recognizable to their regular clients;
  2. Implementation of functionality for adding terms for each training on a global scale that is displayed on the site in multiple places;
  3. Advanced technical SEO optimization because most of their clients come to them through the website;
  4. Optimization of the site for better performance and speed;
  5. Use innovative solutions such as a vertical slider and a responsive training schedule.

Website for a fitness studio – What was done

A professional website with an improved user interface was made that is in line with the gym’s branding.

Unique design

For such a charismatic gym, it was necessary to make a unique design that is different from competing sites.

Improvement of UX/UI design

An improved user interface and visual identity of the site were made to facilitate navigation for potential but also old clients.

Improvement of the loading speed of the site

Site optimization through file minification, image compression, and caching to further improve site loading speed and performance.

Technical SEO optimization of the site

Given that most of their clients come through the website, it was necessary to do an extremely good technical SEO optimization.

Training schedule

A function has been created that allows administrators to set exercise times globally that will be displayed in multiple places on the site.

Adding educational content

Creating a section with educational materials and articles to educate visitors about training.

Improving website security

Implementation of the latest security measures to ensure the security of user data and protect the site from hacking.

Website for a fitness studio – Results

A whole new world

Šmek fitness has a completely different approach from the competition. Now they have a website that reflects who they really are: More professional and different from everyone else.

SEO optimized

The site is responsive, fast, optimized for all search engines, and complies with Google and GDPR standards.

Better control over the site

The unique design solution has enabled better control over the site, as well as easier implementation of any changes in the future.
Šmek fitness centar - Naredni koraci

Next steps

  1. Monitor website performance and analyze visitors to identify potential problems or opportunities for further improvement.
  2. Develop new features that will further enhance the user experience and meet the needs of the client.
  3. Continuous maintenance of the site to ensure stability, security, and optimal speed.
  4. Implement marketing activities to increase the visibility of the site and attract new users.

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